3 Changes at YOUTAILOR

I try not to write about old and settled companies on Sofapitch because Handelsblatt, Gründerszene and Deutsche-Startups are good at that. But this time Rebecca from YOUTAILOR contacted me to explain the three latest changes of this online-shirts manufacturer. Since this is an unbearable hot summer day I offer a ultra-short version of what is happening at YOUTAILORs.

WHO ARE THEY?

YOUTAILOR from Berlin is Europe’s leading supplier of customized and personalized fashion. A 3D-Designer enables customers to design themselves individual and personalized garments in just a few steps. Through the innovative measurement process every piece of clothing is unique.

 

THE 3 CHANGES:

1. Re-positioning
2. Bigger product range
3. Team (new CEO Fred Klinkert)
Fred_Klinker_YOUTAILOR

 

New CEO of YOUTAILOR: Fred Klinkert
Job: Strategic and Operational Management
Age: 27
Start: April 2013
 Goal 1:  Extension of product range
 Goal 2:  Re-positioning & Re-branding of YOUTAILOR
 Which means:  Production in Europe, new suppliers, better self-measure-process,  bigger  fabric range, new cooperations with brands, own collection
 Fred´s Background:   Rocket Internet
 Old Job:  Manager Global Venture Development
Responsibility:  Zalando, Glossybox, Payleven

 

The story of YOUTAILOR:

Company founding: 2008
Investors: Holtzbrinck and Tengelmann
Investment: XX Mio. €
Max. Employees: 80
Max. Deliveries per month: 15.000 parcels
Insolvency phase: 2012
Reason 1: Internal disagreements
Reason 2: Difficulties in production and delivery
Reason 3: Financing stop of old investors
New investment: Spring 2013
Investor: Christian Heitmeyer
Christian´s Background: Founder of Brands4Friends
New CEO Fred Klinkert: April 2013
Employees today: 10

branding

by Jens Haberland

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